CBS News, Fast Company, Inc.com, The Washington Post, Psychology Today, and the New Yorker all question the benefits of brainstorming. 
John Golden has a new column in Direct Marketing News: “The temptation to dismiss the fundamentals of sales and marketing in the app-driven, social media nirvana that our working lives have migrated to is immense. Just because we have smartphones, apps, and a whole variety of cloud solutions literally at our fingertips, this does not somehow create an egalitarian marketplace.”
What's New
May 15, 2013 Social marketing requires planning and forethought, but that fact hasn’t stopped overzealous businesses from jumping in too quickly and falling flat on their faces. Underdeveloped social strategies and overdiversification between media are among the greatest pitfalls, according to expert interviews in Social Media Explorer.
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In parts of the world, there’s growing momentum to boost the number of women on corporate boards. Recently enacted laws in countries such as Norway and Spain require publicly traded firms to boost the number of women on their boards to at least 40 percent. In the U.K., an influential former trade minister, Lord Mervyn Davies, has recommended that publicly traded companies in England aim for boards comprised of at least 25 percent women by 2015. 
