What’s the Story? (What's New March 26)

The Budweiser Super Bowl commercial “Puppy Love” that skyrocketed to the top of USA Today’s Ad Meter leaned heavily on a tool that can outsell even sex: plot. In “The Irresistible Power of Storytelling as a Strategic Business Tool,” Harrison Monarth of HBR Blog Network says the ad followed tried-and-true dramatic structure, which features five acts:

Social Technology: Game Changers and Game Losers (What's New March 19)

While it may seem like a shiny, new toy, Instagram is of little worth to B2B marketers, says Pierce Smith of the SAVO Sales Enablement Blog. In “B2B Social: Why Instagram Won’t Work for B2B Companies,” he outlines the platform’s deficiencies:

Adapting to Change and Selling to Technical Decision Makers (What's New March 11)

The World Economic Forum has identified the “Top Ten Emerging Technologies Which Will Change Your Life”:
• Quantified self (personal data monitoring)
• Brain-computer interfaces
• The mining of metals from desalination brine
• Nanostructured carbon composites

Tools and More Tools

LinkedIn, blogs, and Twitter have long since infiltrated the B2B workplace; but while sales professionals are still getting a handle on these tools, industry leaders are already looking ahead. In Social Media Examiner, Cindy King outlines “29 Social Media Tools Recommended by the Pros.” We’ve picked out 10 that may have potential for the sales team.

Beat Yourself Up—Go On, You Deserve It (What's New February 26)

It’s a hard truth to swallow, but we won’t all make it big in business. In “Here's Why You'll Never Be Super Successful,” Gene Marks of Business Insider identifies three issues that inhibit business prosperity: