About Us

The purpose of this website is to provide business-applicable insights rather than thinly veiled product pitches. We look for patterns outside our customers’ industries that have the potential to change those industries.

HCR presents reportage, opinion, advice, discussion and news of interest to B2B salespeople, sales managers, training-and-development professionals and marketers.

The broad topics of greatest interest to us are innovation, globalization, buyer behavior, decision-making, performance improvement, competitive advantage, and “business now.”

Our guiding principle is that Huthwaite’s tag line, “Focus on the Buyer” is a strategy, not a platitude.

We strive to follow Elmore Leonard’s advice to novelists: “Leave out the parts that everyone will skip anyway.”