[Marketing] Noise Annoys, by John Golden

Social selling and marketing has taken center stage over the past year for good reason. It'is estimated that the premier professional networking site LinkedIn signs up two new members every second. So in the world of B2B selling, it's highly likely that your target buyer is not only a member, but likely participating in one of the many networking groups it hosts. These groups provide easy access for reaching out and providing valuable insights and information to that target buyer. 

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