Hannah Francis at Australian business news website Business Spectator writes that “the evidence that businesses have much to gain from investing in social media is mounting. To this point, Huthwaite’s latest Sales Pulse survey revealed that social media is affecting people’s buying habits, as around 34 percent of respondents said they harness social media when making purchasing decisions.”
CBS News, Fast Company, Inc.com, The Washington Post, Psychology Today, and the New Yorker all question the benefits of brainstorming.
May 15, 2013 Social marketing requires planning and forethought, but that fact hasn’t stopped overzealous businesses from jumping in too quickly and falling flat on their faces. Underdeveloped social strategies and overdiversification between media are among the greatest pitfalls, according to expert interviews in Social Media Explorer.
In parts of the world, there’s growing momentum to boost the number of women on corporate boards. Recently enacted laws in countries such as Norway and Spain require publicly traded firms to boost the number of women on their boards to at least 40 percent. In the U.K., an influential former trade minister, Lord Mervyn Davies, has recommended that publicly traded companies in England aim for boards comprised of at least 25 percent women by 2015.
John Golden has a new column in Direct Marketing News: “The temptation to dismiss the fundamentals of sales and marketing in the app-driven, social media nirvana that our working lives have migrated to is immense. Just because we have smartphones, apps, and a whole variety of cloud solutions literally at our fingertips, this does not somehow create an egalitarian marketplace.”
May 8, 2013 While social network LinkedIn may not put the “fun” in “functional,” the business-oriented site experienced a far steadier growth rate than its more recreational counterparts, Valley News reports.
LinkedIn’s Talent Solutions business largely drove that success, and the company will likely maintain its focus there. Still, users haven’t fallen to the wayside—a revamped mobile design allows on-the-go professionals to navigate with more ease, and added content, like expert blogs and business news, gives the site greater day-to-day relevancy.
Entrepreneur Magazine recently talked with Nolan Bushnell, author of Finding the Next Steve Jobs. Bushnell, co-founder of Atari, hired Jobs as a technician in 1974, two years before Jobs started Apple. Bushnell has five recommendations for business owners who would like to be more like Steve Jobs.
Your favorite Chinese, Thai or Vietnamese restaurant probably has a bottle on every table: Sriracha hot sauce. The Los Angeles Times tells the classic story of David Tran, a refugee and immigrant, arriving in the U.S: “Tran couldn’t find a job—or a hot sauce to his liking. So he made his own by hand in a bucket, bottled it and drove it to customers in a van.”
Even in a jargon-free universe, translating between any foreign language and English is notoriously ripe for bungled context, leading to unintended misunderstanding, embarrassment. and even insult. It’s why some experts suggest that companies with an overseas presence consider “localizing” their sales approach, to make sure that what they are doing and how they are doing it makes sense within the local context.