What's New

May 15, 2013   Social marketing requires planning and forethought, but that fact hasn’t stopped overzealous businesses from jumping in too quickly and falling flat on their faces. Underdeveloped social strategies and overdiversification between media are among the greatest pitfalls, according to expert interviews in Social Media Explorer.

A Global Trend That Can’t be Ignored: Gender Parity in the Corporate Boardroom

In parts of the world, there’s growing momentum to boost the number of women on corporate boards. Recently enacted laws in countries such as Norway and Spain require publicly traded firms to boost the number of women on their boards to at least 40 percent. In the U.K., an influential former trade minister, Lord Mervyn Davies, has recommended that publicly traded companies in England aim for boards comprised of at least 25 percent women by 2015.

What’s New

May 8, 2013   While social network LinkedIn may not put the “fun” in “functional,” the business-oriented site experienced a far steadier growth rate than its more recreational counterparts, Valley News reports.

LinkedIn’s Talent Solutions business largely drove that success, and the company will likely maintain its focus there. Still, users haven’t fallen to the wayside—a revamped mobile design allows on-the-go professionals to navigate with more ease, and added content, like expert blogs and business news, gives the site greater day-to-day relevancy.

Hot Sauce Must Be Hot

Your favorite Chinese, Thai or Vietnamese restaurant probably has a bottle on every table: Sriracha hot sauce. The Los Angeles Times tells the classic story of David Tran, a refugee and immigrant, arriving in the U.S: “Tran couldn’t find a job—or a hot sauce to his liking. So he made his own by hand in a bucket, bottled it and drove it to customers in a van.”

Does Your Buyer Understand What You’re Saying?

Even in a jargon-free universe, translating between any foreign language and English is notoriously ripe for bungled context, leading to unintended misunderstanding, embarrassment. and even insult. It’s why some experts suggest that companies with an overseas presence consider “localizing” their sales approach, to make sure that what they are doing and how they are doing it makes sense within the local context.

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